“The Dead Sea Museum, a physical art museum planned to be built in the city of Arad, has launched its first NFT collection of Dead Sea photographs by environmental – art activist Noam Bedein, founder of the Dead Sea Revival Project.”
“The collection of 100 selected images, dubbed Genesis NFT, highlights the disappearing beauty of the Dead Sea in order to raise environmental awareness for the world wonder, a statement from the museum said.”
“Bedein is the first to document the Dead Sea World Heritage Site solely by boat and has a database of over 25,000 photographs from the past six years, showing fascinating hidden layers exposed at the lowest point on Earth, and revealed due to the drop in sea level, which is currently at its lowest level in recorded history.”
“The auction will start on March 22nd, which is World Water Day, the annual observance established by the United Nations that highlights the importance of freshwater and advocates for its sustainable management. It will end on April 22, which is Earth Day. All proceeds from the sale will be used for the museum planning and for legal and legislative efforts to restore water to the Dead Sea.”
“Preservation of the Dea Sea is important because ‘it holds a wealth of resources that help people and the planet, and it is deeply rooted in the vast history of this land and the people of Israel,’ Fruchter explains.”